Agency: DRAFTFCB

Art directed and designed print, outdoor and commercial deliverables for City Harvest based in New York City. 

We had a very small budget to execute this tv commercial. In addition, this was the first commercial shot with an iPhone in one take. We were able to convince Grand Central Station to close down one of their subway lines to create this ad. 

Teamed up with San Diego Zoo to create posters that would be put on display in elementary schools throughout San Diego to educate students about the watershed. 

My first project at Game Gear was to create their yearly catalog which consisted of 200+ pages. All the visual content in this catalog was created from scratch. I single handedly laid out each page. I led a team of three designers (myself included) in this undertaking. This catalog was completed in 22 days. 

The following deliverables show the evolution of the brand. From concepting and directing photoshoots to designing and creating the UI for their uniform builder.

I directed and designed alongside some pretty incredible package designers.

In 2017, we entered a handful of our package designs into the GDUSA competition. We were lucky enough to win six different categories for package design.

I created the concept, branding, packaging and art directed all the photoshoots. This is one of my favorite campaigns.

I’ve got loads more to upload.

Agency: DRAFTFCB

Created outdoor ambient ads for the 2010 Census.

Perfectly Posh wanted to launch a new bath bomb line extension. In order to do so, I had to create the logo and branding. In addition, I had 72 hours to orchestrate a Marie Antoinette inspired photoshoot. 

Created the branding and package design for this product line.

This project was madness. Regardless, I couldn’t be happier with how it came together and it wouldn’t have been possible without my amazing crew.